About

Overview: Beyond Blue is an Australian mental health support organisation. They come to us to design a campaign aimed at destigmatising common mental illnesses.

Objectives:

• Reduce stigma surrounding mental health issues by fostering understanding. Specifically combating commonly held inaccurate views on common afflictions.

• Raise awareness about the prevalence of specific common mental illnesses and the importance of support.

Doing research about many mental illnesses common in Australia, I noticed that there was a common thread to why people wouldn't seek treatment. Many people would inaccurately flatten the experience of people suffering, leading to misconceptions. By challenging these directly, this campaign tears down barriers and shifts the common perception of many of these afflictions.

A neutral and clean design language was chosen in order to create a universal appeal and not anchor the campaign to one group of people. Showing that this issue is important for all, promoting understanding and empathy.