Sprigly Salad Bars

Sprigly Salad Bars

Sprigly Salad Bars

[ 2024 | Branding Design | Sprigly ]

[ 2024 | Branding Design | Sprigly ]

[ 2024 | Branding Design | Sprigly ]

About

Overview: Sprigly is a trendy salad restaurant in Melbourne’s CBD. It caters to health-conscious consumers by sourcing locally grown produce and using farmer surplus that would otherwise go to waste.


Objectives:

  • Sprigly needs a unique and compelling brand image, focusing on variety and whimsy to stand out.

  • To create a compelling, and distinct brand identity to entice and educate its target consumers.

  • Showcase the food and quality of the produce via photography.


After much deliberation and experimentation with food photography, I realised the best way of conveying Sprigly's personality was to incorporate each one of their signature salads into portions of its branding. Creating a harmonious colour scheme directly from the colours available in their salads as an example. Creating a custom pattern with Sprigly's most popular ingredients. Creating a universal appeal, setting them apart and showing that with Sprigly, what you see is what you get. From Farm to Fork.

Programs Used

[ Adobe Illustrator] [ Adobe Photoshop ] [ Adobe After Effects ]

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For Business Inquiries:
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AVAILABLE FOR HIRE
Come Say Hi!
For Business Inquiries:
huu1phi@gmail.com

  • SO LET'S TALK! SO LET'S TALK!

Thanks for looking at my website!

Copyright © Phi Mai 2024

Thanks for looking at my website!

Copyright © Phi Mai 2024

AVAILABLE FOR HIRE
Come Say Hi!
For Business Inquiries:
huu1phi@gmail.com

  • SO LET'S TALK! SO LET'S TALK!

AVAILABLE FOR HIRE
Come Say Hi!
For Business Inquiries:
huu1phi@gmail.com

  • SO LET'S TALK! SO LET'S TALK!

Thanks for looking at my website!

Copyright © Phi Mai 2024

Thanks for looking at my website!

Copyright © Phi Mai 2024