About

Overview: Sprigly is a trendy salad restaurant in Melbourne’s CBD. It caters to health-conscious consumers by sourcing locally grown produce and using farmer surplus that would otherwise go to waste.

Objectives:

• Sprigly needs a unique and compelling brand image, focusing on variety and whimsy to stand out.

• To create a compelling, and distinct brand identity to entice and educate its target consumers.

• Showcase the food and quality of the produce via photography.

After much deliberation and experimentation with food photography, I realised the best way of conveying Sprigly's personality was to incorporate each one of their signature salads into portions of its branding. Creating a harmonious colour scheme directly from the colours available in their salads as an example. Creating a custom pattern with Sprigly's most popular ingredients. Creating a universal appeal, setting them apart and showing that with Sprigly, what you see is what you get. From Farm to Fork.