Specialties
About
Overview: Beyond Blue is an Australian mental health support organisation. They come to us to design a campaign aimed at destigmatising common mental illnesses.
Objectives:
Reduce stigma surrounding mental health issues by fostering understanding. Specifically combating commonly held inaccurate views on common afflictions.
Raise awareness about the prevalence of specific common mental illnesses and the importance of support.
Doing research about many mental illnesses common in Australia, I noticed that there was a common thread to why people wouldn't seek treatment. Many people would inaccurately flatten the experience of people suffering, leading to misconceptions. By challenging these directly, this campaign tears down barriers and shifts the common perception of many of these afflictions.
A neutral and clean design language was chosen in order to create a universal appeal and not anchor the campaign to one group of people. Showing that this issue is important for all, promoting understanding and empathy.
Programs Used
Adobe Illustrator, Adobe Photoshop
About
Overview: Sprigly is a trendy salad restaurant in Melbourne’s CBD. It caters to health-conscious consumers by sourcing locally grown produce and using farmer surplus that would otherwise go to waste.
Objectives:
Sprigly needs a unique and compelling brand image, focusing on variety and whimsy to stand out.
To create a compelling, and distinct brand identity to entice and educate its target consumers.
Showcase the food and quality of the produce via photography.
After much deliberation and experimentation with food photography, I realised the best way of conveying Sprigly's personality was to incorporate each one of their signature salads into portions of its branding. Creating a harmonious colour scheme directly from the colours available in their salads as an example. Creating a custom pattern with Sprigly's most popular ingredients. Creating a universal appeal, setting them apart and showing that with Sprigly, what you see is what you get. From Farm to Fork.
Programs Used
Adobe Illustrator, Adobe Photoshop, Adobe After Effects
About
Overview: The Royal Botanic Gardens Victoria (RBGV) is a renowned institution dedicated to the conservation and research of local flora.
As part of its commitment to transparency, the RBGV produces an annual report to communicate its initiatives, and financial performance to stakeholders. We were tasked with creating a sustainable and visually cohesive design for the 2021 version of the report.
Objectives:
To showcase RBGV's contributions to conservation, highlighting key accomplishments, milestones, and initiatives undertaken.
To engage stakeholders in RBGV's work by providing compelling visuals, which complement the data and articles provided.
Through using a paper cutout aesthetic to complement the RBGV's whimsical and beautiful gardens, I have managed to create a coherent design which effectively communicates RBGV's mission, strengthens stakeholder relationships, all while fostering public trust, and promoting continued support for the organization.
Programs Used
Adobe Illustrator, Adobe Photoshop
